Distribution
PMP intervenes principally within selective distribution on the following issues:
- Improvement of sales performance
- Optimisation of points of sale (closing, opening, relocating)
- Audit of sales force performance
- Elaboration of commercial action plans
- Implementation of local marketing operations
- Definition of sales force commissioning plans
- Sales force motivation programs (seminars, contests,…)
- Management and measurement of store performance
- Implementation of new activities / new products in stores
- Market studies
- Definition of innovative new offers
- Launch of new offers
- Optimisation of organisations
- Benchmark of international affiliates (definition of best practices)
- Analysis of macro processes
- Dimensioning teams
- Cost reduction
- Security (dimensioning needs and vigilance levels)
- Advertising (point of sale, direct marketing, loyalty programs)
- G&A expenses (telephone, electricity, IT, rent, maintenance …)
For each of these areas, we accompany clients until operational implementation of defined action plans.
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