Partners
Patrice Mathieu and François Canches have a recognised competency on the issue of intangible assets and notably on the management / valuation of brands and the definition / retooling of communication strategy: it’s the reason why they created their company Out Of The Box. In our strategic analysis missions (launching a new activity, positioning redefinition plan,…) Out Of The Box joins our thinking to guarantee the composite brand is well integrated. In a B2C universe where all competitors copy each other, and where the “low price” reflex is often the most simple, we have the guarantee with Patrice and François to propose a value creation positioning, at the same time in tune with the market and in phase with people in the enterprise.
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